Brits Embrace American Food Trends: From PB&J to Marshmallow-Topped Casseroles!

BRITS are embracing US-style food trends including peanut butter and jam, chicken and waffles and even sweet potato casserole with marshmallows.

A poll of 2,000 adults found 64 per cent enjoy eating foods that are American in origin or inspiration because of their ‘comfort’ appeal, ease and convenience and and combinations.

Salted caramel was the UK’s favourite flavour combination adopted from across the pond, while cookies and cream came in a close second.

The survey revealed that over here, is loved for its options such as New York style cheesecakes (19 per cent), bold flavours (18 per cent) and large portion sizes (15 per cent).

Nearly three in 10 (28 per cent) devour American dishes at least once a week – with 17 admitting they’ll munch more of it than usual during the World Cup.

A further 14 per cent admitted they favour sweet like pancakes over classic cooked options like a full English.

The research was commissioned by the English Cheesecake Company ahead of the launch of its Hershey’s cookies and cream and Reese’s flavoured cheesecakes.

A spokesperson for the company, which will be handing out free on 2nd July at London Liverpool Street station and 3rd July at Manchester Piccadilly station, said: “American‑inspired dishes are showing no signs of going away.

“The US does comfort food so well, it’s no wonder it’s here to stay in the UK.

“We do love an interesting taste combo and looks like sweet and salty is a clear flavour favourite.”

The study also showed stateside cuisine is the favourite for over one in ten (11 per cent) of Brits – rising to 18 per cent of Gen Z – the biggest appreciators of its dishes.

culture has also taken a hold in the UK, with 57 per cent saying they have experimented with low-and-slow cooking methods like pulled pork.

And 45 per cent said American inspired foods are great to offer guests because they work well for feeding larger numbers, are easy to prepare and keep things fun and casual and not too fancy.

With 26 per cent having attended a star-spangled party with American food.

Nearly a third (31 per cent) like combining American style foods into what might be considered British favourites – such as eating Mac ‘n Cheese with a Sunday ROAST or cheesecake after a curry.

More than a third (34 per cent) said their have been influenced by American TV, films or social media.

And 12 per cent of those polled via OnePoll.com said they’re eating more food from across the Atlantic now than they were five years ago.

While 30 per cent think American-inspired food trends will increase in the UK in the next few years.

The spokesperson from English Cheesecake Company said: “American and English foods combine beautifully, as the poll reveals.

“And it looks like our love of foods from across the pond is only speeding up.”

Eze Chidiebere Paul

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