CHRISTMAS might still feel months away, but in the world of beauty lovers, the countdown starts now.
The first wave of 2025’s beauty advent calendars has landed, and they’re stuffed with luxe treats, jaw-dropping savings and golden ticket surprise savings.


TikTok beauty lover Alex, @hiyaimalex , has given fans a first peek at some of the biggest launches for 2025, and we’ve broken down the highlights so you can decide which one to stick on your wish list.
Selfridges

Whether you like it or not, Selfridges has officially kicked off Christmas in August.
The department store has revealed 23 of the 37 products inside its 2025 beauty advent calendar , with a huge 24 of them full-sized.
Priced at £250 but worth £1,136, it’s packed with high-end favourites.
The following have been confirmed so far.
- Charlotte Tilbury’s setting spray (30ml)
- Laneige’s full-sized berry lip mask
- Lisa Eldridge lip liner
- Augustinus Bader eye cream
- Jo Malone’s English Pear & Freesia scent (30ml)
- A Refy bronze brush
- Moon Glaze Stick
- UK Lash Serum
- Mini Tatcha Silk Cream
- The Ordinary’s niacinamide serum
- Rodial’s Vitamin C tonic
- Elemis resurfacing pads
- Gisou hair oil (20ml)
- Full-sized Color Wow Dream Coat
- Lashify lash set
- Charlotte Mensah salt scrub
- Scalp brush
- Murad hydration mask
- Maria Nila soothing serum
- Mini Ormonde Jayne and Fleur de Teck fragrances
Plus a Selfridges Beauty Concierge card has been added for an as-yet-unknown treat.
The mix of full sizes and fragrance has already got beauty fans buzzing.
You can join the waitlist here.
SPACE NK

Always one of the most lusted-after calendars, Space NK is back with a sleek new look for 2025.
At £260, it’s a serious investment but with a value of £1,150 and 25 products (many full-sized), it’s one of the most generous on the market.
The waitlist’s already open, so if you want in, you’ll need to move fast.
CULT BEAUTY

This year Cult Beauty is spoiling shoppers with not one but two advent calendars.
The classic curation has 35 items, while the limited edition has 40, with the latter sneaking in a few fragrance treats.
Priced at £240 with a value of around £1,100, they’re also hiding golden tickets worth £1,000 inside some lucky boxes.
Revealed so far is the Hourglass mascara, Gucci lip oil , Patrick Ta blush duo and Huda Beauty lip gloss.
The waitlist is now open.
SEPHORA

It seems Sephora is playing hard to get with their 2025 calendar, having not shared a price yet, but we do know it holds 41 products.
Alex reckons she’s spotted the Gisou lip oil, Laneige cream, Merit blush balm, Kayali fragrance, Rare Beauty, Glow Recipe skincare and an Amika dry shampoo.
Fans can expect more reveals soon, but even these early guesses are enough to get beauty fans buzzing.
The waitlist is now open.
ELLE BEAUTY

Affordable but still packed with high-end names, Elle Beauty’s calendar is going for £130 but worth around £700.
It’s got a jaw-dropping 10 full-sized products.
The full list of products included are as follows.
- Zelens Power B
- Murad Cellular Hydration Barrier Repair Cream
- Medik8 Advanced Day Total Protect SPF30
- Wild Nutrition Food Grown Complete Beauty Support
- Champo Pitta Brow Serum.
- AKT Body Conditioning Balm
- Rare Beauty Soft Pinch Liquid Blush in Happy
- Sync Beauty Lip Oil
- Goldwell Rich Repair Mask
- OPI Infinite Shine
- PERS Vitamin C Serum
- Votary Blemish Rescue Oil
- By Terry Brightening CC Serum
- Narciso Rodriguez All Of Me eau de parfum
- Rodial Snake Serum
- Aveda Botanical Repair Strengthening Leave-In Treatment
- Neal’s Yard Remedies Vegan Wild Rose Beauty Balm
- Aromatherapy Associates Deep Relax Bath and Shower Oil
- Tweezerman Micro Mini Tweezer
- Drunk Elephant A-Passioni Retinol Cream
- L’Occitane Almond Shower Oil
- Gallinee Youthful Serum
- Rituals Ayurveda Shower Foam
- Espa Bergamot Body Lotion
- Fenty Cherry Dub BHA Toner
- Nuxe Hair Prodigieux High Shine Shampoo
- Nuxe Hair Prodigieux High Shine Conditioner
With the waitlist now open.
HARRODS

The Harrods Beauty Advent Calendar is pure Christmas luxury , costing a hefty £250 for 32 products, 14 of them full-sized.
Fans can expect the crème de la crème of beauty brands, from La Mer and Tatcha to Sisley and Medik8.
The full list of products is below.
- Laura Mercier Black Caviar Extravagant Mascara 8.5g (Full Size)
- La Prairie Foam Cleanser 50ml (Travel Size)
- Medik8 Crystal Retinal 6 30ml (Full Size)
- Rodial Frosted Pink Blush Drops & Bronze Glowlighter 15ml (Full Size) and 2g (Deluxe Mini)
- Evidens De Beaute The Special Mask 30ml (Travel Size)
- Davines OI All In One Milk 50ml (Travel Size)
- Shiseido FSLX Total Regenerating Cream 15ml (Travel Size)
- Sisley Floral Toning Lotion 100ml (Travel Size)
- Beautifect Beauty Blender 1pc (Full Size)
- Hourglass Veil Translucent Setting Powder 2g (Travel Size)
- U beauty Resurfacing Compound 15ml (Travel Size)
- La Mer Crème de la Mer 15ml (Full Size)
- Bobbi Brown Taupe Long Wear Cream Eye Shadow Stick 1.6g (Full Size)
- 111SKIN Cyro Sheet Mask 1pc (Full Size)
- Christophe Robin Cleansing Purifying Scrub & Regenerating Mask 40ml & 75ml (Travel Size)
- Cle De Peau UV Protective Cream 8ml (Travel Size)
- Etat Libre D’Orange Uruk 10ml (Travel Size)
- Skin Cycles Lip Balm 0.5ml (Full Size)
- Lancaster Ligne Princière Cream & Ligne Princière Serum 15ml & 7.5ml (Travel Size & Deluxe Mini)
- Valmont Votre Visage L’Elixir Face Cream 15ml (Travel Size)
- Augustinus Bader The Face Oil 10ml (Travel Size)
- Moncho Moreno Bond J’ aime Bond 100ml (Travel Size)
- MZ SKIN Hydra-Bright Gold Eye Mask 1pc (Full Size)
- MZ SKIN Vitamin Infused Meso Eye Mask 1pc (Full Size)
- MZ SKIN Soothe & Smooth Hyaluronic Brightening Eye Complex 14ml (Full Size)
- Champo Pitta Lash Serum 4ml & Pitta Brow Serum 4ml (Full Size x 2)
- Tatcha Indigo Overnight Repair 15ml (Travel Size)
- Mac Ruby Woo Macximal Sleek Satin Lipstick 3.8g (Full Size)
Pre-order is open but customers are limited to buying a maximum of five boxes.
HARVEY NICHOLS

Another £250 option, Harvey Nichols’ calendar is worth over £1,000 and already available to rewards members.
Big names include NARS, La Mer, Charlotte Tilbury and Color Wow — and as a festive bonus, one in every 50 calendars contains a £50 Harvey Nicks gift voucher.
You can now join the waitlist .
LIBERTY

One of the priciest and poshest on the list, Liberty’s advent calendar costs £270 but packs in over £1,200 worth of beauty.
Inside are 30 products, 20 of them full-sized, from brands like Augustinus Bader, Sisley and Lisa Eldridge.
Plus, 15 golden tickets worth £1,000 are hidden among the calendars. The waitlist’s open now, and these will go fast.
ANTHROPOLOGIE

At £98, this is one of the most affordable luxury beauty calendars of the year, but it’s still worth £365 and includes 11 full-sized items.
With a golden ticket promotion offering extra prizes, it’s a fun, budget-friendly option for beauty lovers who don’t want to miss out on the seasonal sparkle.
Best value for money
If you’re chasing the biggest bang for your buck , Space NK comes out on top for sheer savings at £260 for a £1,150 haul is hard to beat.
Liberty offers the highest overall value at £1,200+, but it’s also the most expensive.
For budget-conscious shoppers, ELF’s £150 calendar crams in £1,100 worth of products, making it the best mid-price steal.
And if you’re after something affordable but still luxe, Anthropologie’s £98 calendar gives you over three times your money in products.
These aren’t the only calendars to hit the market this year so if you’re still after a more affordable option don’t worry.
Boots and a few other high street favourites are still keeping their Christmas cards close to their chest, but if last year’s sell-out calendars are anything to go by, their launches will cause a frenzy.
For now, though, the early releases are already making December mornings look a whole lot more glamorous.
Money-Saving Tips from Gemma Bird: Save £2k Before Christmas

IF youre' looking to save cash, you've come to the right place, as here, Gemma Bird has shared her top tips that'll save you £2k before Christmas.
- Set a budget: Track your spending and create a realistic budget.
- Cut unnecessary costs: Cancel unused subscriptions and avoid impulse buys.
- Meal planning: Plan meals to reduce grocery bills and avoid takeaways.
- Sell unwanted items: Declutter and sell items online for extra cash.
- Cashback and discounts: Use cashback sites and hunt for discount codes.
- DIY gifts: Make personalised gifts to save money and add a personal touch.
- Pick up a seasonal shift: A really easy way to pick up a bit of extra cash in the winter is to find yourself some seasonal work.
Follow these practical tips from Gemma Bird to boost your savings before the festive season!