IN the aisles, she used to shine with flair as she became known as budget store B&M’s biggest fan. But behind the scenes, TikTok superstar Becki Jones has quietly been making some changes to her public brand – and it looks set to pay off.
Following her six-month social media hiatus, Becki came back with a bang and has re-positioned herself as a doting trad wife after bagging herself a new boyfriend. Now insiders tell us she’s set to be laughing all the way to the bank as she carefully curates a million-pound empire.
Becki Jones has undergone a trad wife rebrand and it looks set to net her thousandsCredit: Instagram/@beckijonesxx
Her new Sunday cook along videos see her playing the perfect housewife roleCredit: tiktok/beckijones
Becki has undergone a full transformation in recent monthsCredit: Instagram
Whilst many of her videos often used to feature Becki plating up a greasy Domino’s pizza takeaway feast complete with her beloved garlic mayo dip. or a trip splashing the cash on some bargain buys at B&M, it was Becki’s sheer excitement at her seemingly ordinary life that saw millions fall in love with her.
But since her social media comeback in September, Becki has quietly begun to mix her ‘cheap’ image with something more wholesome, trendy and above all else, profitable, whilst still retaining her signature down-to-earth persona.
As it stands, The Sun can reveal Becki looks set to rake in close to £500k by the end of next year thanks to an array of premium brand deals.
The 32-year-old former nursery assistant has opted to follow in the footsteps of Nara Smith to create content that feels cosy, calm and relatable – but with a premium edge.
As one insider close to Becki tells The Sun: “Becki knows she is hot property online and knew that her comeback needed to be impactful in more ways than one.
“As well as her highly publicised image overhaul, her brand has also undergone a carefully designed revamp.
“Becki wanted to escape only being associated with cheap brands in order to land more high-profile commercial deals.
“She also knows her bank balance is rising thanks to and doesn’t want to pretend to her loyal fans to still be all B&M when she’s becoming more and more M&S.”
Over the past month, Becki has made cosy Sundays her thing as she switched out plating up a huge Chinese or a tasty fish-and-chip dinner in favour of a homemade Sausage traybake and brought her followers along for the ride.
Set to the classic Etta James track A Sunday Kind Of Love, her most recent video captured the true essence of Becki’s wholesome, lover era.
It’s also not the first time that Becki has showed she is perfect ‘housewife material’ in recent weeks ,with her TikTok feed becoming increasingly littered with videos of her pouring her heart and soul into homemade concoctions including her Jamie Oliver-esque one pan meals and date night dinners.
And all this is clearly going a long way to further her brand with Becki having banked lucrative deals with Foods and Ninja appliances in recent weeks.
Now, it has been predicted that she could easily earn £500,000 by this time next year, with industry experts confirming she stands to rake in five figures a month going forward.
PR and brand expert Lynn Carrat of E20 Communications has predicted that Becki will have more opportunity than ever to bring in cash over the next 12 months.
Speaking to The Sun about Becki’s career trajectory and earning potential, Lynn says: “Becki has returned with what many are calling a quiet but deliberate relaunch. She’s noticeably slimmer, looks refreshed, and — crucially — now has professional management behind her.
“For creators, that combination is often the start of a new commercial chapter.
“From an earnings perspective, Becki is stepping into her most lucrative era yet.
Becki has been living her life to the fullest after finding love and her social media returnCredit: Instagram
Experts now comfortably predict she will earn £500,000 by next yearCredit: Instagram
The star can demand £5,000 per online ad with HUGE brands interested in snapping up the starCredit: Instagram
“On TikTok, brand partnerships are the biggest revenue stream, and with her following and engagement, she could comfortably command £5,000 per sponsored post.
“With the right strategy, that alone can create a substantial monthly income.”
Lynn went on to reveal that Becki’s “real” image and ability to adapt and evolve also positions her as a premium option for brands.
She told us: “What makes Becki particularly appealing to advertisers is her trust factor. Her audience feels genuinely connected to her; they see her as “real” and something brands are willing to pay a premium for.
“Strong engagement rates are the golden metric, and hers give her management ample leverage when negotiating higher-paid opportunities.
“Importantly, Becki shouldn’t abandon her roots. Her signature ‘What I Eat in a Day’ videos should remain central to keep her loyal followers happy, but she now has the chance to diversify her content and broaden her appeal.”
In fact, industry insiders have already begun to speculate about Becki’s next big move with four huge brands poised to bring in the star as an ambassador.
Lynn told us how health and wellness brand MyProtein, meal prep and food services such as Thrive as well as affordable beauty brands like Revolution Beauty and home and lifestyle partners such as HomeSense will be desperate to get Becki on board.
Admitting things couldn’t be stronger for Becki, she added: “These are everyday brands that align seamlessly with her down-to-earth content and audience demographic.
Becki’s rebrand comes after The Sun revealed she had finally found love with a brand new man.
The star’s transformation from Takeaway queen to wholesome cook is all part of her savvy re-brandCredit: Instagram/@beckijonesxx
We told how the social media influencer is Chris Beattie.
Chris pleaded guilty to possession of a controlled drug under section 5(2) of the Misuse of Drugs Act 1971 on the 7th September 2021 and was given a 12-month conditional discharge.
He was charged with conspiracy to and two counts of possession with intent to supply cannabis.
The charges to import or supply were ultimately dropped.
But despite everything, Becki and Chris’s romance has been going from strength to strength.
And as one insider put it to The Sun: “Becki is happier than ever and is always gushing to her pals about how happy she is with Chris.
“The doting housewife image is just a reflection of how settled she is in her personal life.
“Becki is already dreaming of her future with Chris and wants to be the best partner she can be.
“She thinks by showing off how domesticated and perfect she can be online, it will only encourage Chris to think about taking the next step with her in the coming months.”
Brand Becki is expected to boom into 2026 with industry whispers also suggesting that she is planning to monetise her recent drastic weight loss in 2026 as she finally lifts the lid on just exactly how she shed the pounds.
It looks like Becki is set to be “on the go” more than ever before.
Insiders have told how Becki’s housewife antics are also a bid to impress her new manCredit: Instagram
Eze Chidiebere Paul
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