CRISTIANO RONALDO and Elon Musk have been urged to forget the glamour of Man United â and invest in Cheltenham Town instead.
That’s according to football finance expert Dr Rob Wilson, who says the side are one of the most undervalued clubs in English football.
Cheltenham Town currently sit 15th in League Two and play at Whaddon Road, 40, is tipped to make a move into club ownership once he hangs up his boots.
And while many might expect him to target , Dr Wilson thinks he should cast his eye a little lower down the football pyramid.
Speaking to Genting Casino , the Sheffield Hallam University professor said: “I’d be amazed if Ronaldo didn’t invest in an English football team.
“I would imagine he’ll be trying to sniff around getting into a club like as a strategic investment or a minority owner somehow.”;
has previously been when Fenway Sports Group opened the door to outside investment, though no formal bid ever materialised.
But Wilson believes Cheltenham Town is the smarter play.
He said: “Cheltenham Town is a massively undervalued asset with great financial fundamentals.
“So if an investor wants to look at a football club, they would do no worse than have a look at Cheltenham Town Football Club.”;
The Robins currently sit 15th in League Two after being relegated last season and operate on one of the smallest budgets in the EFL.
But Robins thinks a megastar backer could transform the club’s fortunes.
Ronaldo appeared to argue with himself on the pitch in his latest game for Al-Nassr“The reality for Musk or Ronaldo now is, with the greatest respect, it’s pocket change to them because they are that wealthy,”; he added.
“It can have a transformative impact on the club and bring a huge amount of benefit.”;
But Wilson also pointed out that investors are often chasing big returns and European glory.
He added: “You’re not looking for a few million,”; he said.
“You’re looking for tens of or hundreds [of millions] or Champions League trophies that you can boast about.”;
Ronaldo’s former team-mate is a co-owner of Salford City, while the likes of and have attracted big investors.
But Cheltenham could be next on the list â if Musk or CR7 fancy a footballing project a little of the beaten track.
