‘My dream’ scream shoppers as Primark launch £5 dupe of Tom Ford’s £390 Lost Cherry perfume & there’s matching body wash

Published on August 08, 2025 at 10:26 AM
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CHERRY-obsessed shoppers are going wild after spotting a brand-new Primark range including a £5 dupe of a luxury Tom Ford perfume.

TikToker Lauren sent fans into meltdown this week after posting a video from inside her local store showing off the sweet-scented collection, which starts at just £3.50.

'My dream' scream shoppers as Primark launch £5 dupe of Tom Ford's £390 Lost Cherry perfume & there's matching body wash, TAKEN WITHOUT PERMS: https://www.tiktok.com/@laurenvenn_/video/7534428003892235542?_r=1&_t=ZN-8yg1ZcByob9
A TikToker spotted Primark’s new cherry perfume range
'My dream' scream shoppers as Primark launch £5 dupe of Tom Ford's £390 Lost Cherry perfume & there's matching body wash, TAKEN WITHOUT PERMS: https://www.tiktok.com/@laurenvenn_/video/7534428003892235542?_r=1&_t=ZN-8yg1ZcByob9
There’s also a matching body wash available

Front and centre is the Cherry Crush Eau de Parfum, a £5 bottle that’s already being called “divine” by shoppers lucky enough to get their hands on it.

One fan even claimed it smells “much better than the Soap & Glory cherry scent”.

But Primark hasn’t stopped there.

The bargain beauty range also includes a matching body wash for £4.50, a hair and body mist for £3.50, and a foaming body polish for £4, perfect for layering that fruity fragrance all over.

There’s even a cherry lip gloss to finish the look.

“This is my dream,” raved one fan in the comments.

Another admitted they were “running to Primark” to snap it up.

The only catch is that the collection has been spotted in stores across the UK, but it hasn’t landed on Primark’s website, so you’ll need to head in person if you want to bag a bottle.

For comparison, Tom Ford’s Lost Cherry Eau de Parfum is a luxury favourite with a cult following and a hefty £390 price tag for a 100ml bottle.

Tom Ford Lost Cherry Eau de Parfum, 100 ml bottle.
Tom Ford Lost Cherry Eau De Parfum costs £390 a bottle

It has a rich cherry, gourmand sweetness balanced with floral and amber tones.

So if your bank balance won’t stretch to Tom Ford levels, Primark’s Cherry Crush could be your new summer fling.

Primark hops on the 'mini beauty' trend with new range of teeny essentials, and they’re perfect for using on the plane

It comes after Love Island star, Megan, revealed the Primark dupe she loves.

She praised the PS Prep + Perfect Vitamin Enriched Moisturising Primer, calling it the “ Primark dupe for the Bobbi Brown.”

This product, which costs just £4.50, creates a smooth, glowing canvas for makeup.

The video, which has amassed 3.5 million views, was part make-up tutorial, part villa tell-all.

Luxury perfume dupe

Primark isn’t the only budget-friendly retailer offering great dupes this summer .

If you want to smell amazing without spending a fortune, you need to leg it to Aldi .

Thanks to Aldi, you can snap up a Prada fragrance dupe for a fraction of the price – yes, you heard that correctly.

The German retailer’s £1.99 mini perfumes have sent beauty buffs into a frenzy.

Not only are they more affordable, but the 15ml scents are also ideal for chucking in your bag, or when you go travelling for a few days.

Shoppers have claimed the Lacura Prism frangrance is “nearly identical” to iconic Prada Paradoxe , which starts at £72 for 30ml in Boots .

Prism – which customers insist is “nearly identical” to the original – is described as “delicate and light” and offers “gentle notes” of Orange Blossom, Neroli and Jasmine.

It also boasts “warm undertones” of Bourbon Vanilla, White Musk, and Amber which match a rich Bergamot and Tangerine “freshness on the finish”.

Are dupes worth it?

THE Sun asked an independent perfume expert to carry out blind smell tests of popular perfumes and their high street “dupes” to see if the budget versions lived up to the originals.

Noemie Maury is a senior fragrance evaluator who has worked with major fine fragrance and toiletries brands for over a decade.

High street chains  can create perfumes cheaply by buying them from big fragrance manufacturers which grow their own ingredients in-house,” says Noemie.

“Because they use oils from flowers they grow themselves instead of importing ingredients, they save on costs and can create fragrances for high street brands at a  discount price .”

It means they can lack the depth and complexity of more expensive brands which use a wide variety of more expensive ingredients.

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