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Primark drops brand new Benefit dupes ahead of summer – there’s a copycat of the iconic bronzer and even a freckle pen

Published on May 03, 2025 at 01:04 PM

RENOWNED for creating copycat items of trending skincare and make-up items, Primark has unveiled its latest beauty dupes.

We’ve been spoiled with imitations of everything from the luxury to viral .

A hand holding a box of Primark's PS... Bronze powder bronzer.
Primark has unveiled its latest beauty dupes
Bronzer compact with brush.
This £3.50 bronzer might look familiar to a £33 cult favourite
Lip and cheek tint in a compact.
There’s also a brand new PS... Lip and Cheek Tint which is priced at £3.50.

Now, there’s a range of Benefit Cosmetics in your local .

Benefit is known for its whimsical product names and funky packaging, which is exactly what in the new range.

The new £3.50 PS... Powder Bronzer for the £33 Benefit Hoola Bronzer; it comes in a square compact and with a brush.

Primark bosses said: “Add a touch of warmth to the face with our PS... Powder Bronzer.

“It arrives in a handy mirror compact with a small brush, so you can touch up on the go.

“The bronzer is presented in a light, powder formula that’s infused with Vitamin E to help nourish the skin while delivering a pigmented sweep of colour.

“Use across the cheeks and nose for a natural, sunkissed look.”;

Also among the new line-up of dupes is the £3.50 PS... Burgundy Mascara, which is a formula dupe for Benefit’s £27 BADgal BANG mascara in the Wild Plum shade.

Primark bosses claimed that it is “perfect for everyday glam or a statement finish”;.

They added: “Its rich reddish-brown shade adds a subtle pop of colour, all while defining and lifting your lashes for a bold yet wearable look.”;

The giant has also designed a brand new PS... Lip and Cheek Tint which is priced at £3.50.

And while it’s not an outright dupe for anything, Primark bosses believe that “your no-make-up-make-up looks need this.”;

They said: “Light and emollient, this multi-use tint is a great way to add a natural flush of colour to the complexion and lips, for a natural blush and just bitten look.

“The product is housed inside a single compact, which allows it to be stored easily inside a cosmetic bag or taken on the go.

“We’d suggest using the warmth of your fingers to apply this tint for a blended and perfectly diffused look.”;

Last but not least is the £3.50 PS... Freckle Pen, which means you no longer need to bank on the weather or genetics to achieve a freckly sun-kissed look.

The pen is still being rolled out into stores but has left shoppers gushing that it is “perfect for ”;.

Brown freckle pen held in hand.
This new freckle men means you no longer need to bank on the weather or genetics to achieve a sun-kissed look

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