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M&S shopper rejoice as shop brings back viral ‘Dubai-style’ chocolate & people are hailing it the ‘best bar ever’ 

Published on May 24, 2025 at 04:52 PM

M&S shoppers have been sharing their delight at the store bringing back its viral ‘Dubai-style’ chocolate.

Back in April, the upmarket supermarket on the popular style of chocolate that has caused a frenzy among chocoholics.

Hand holding a box of M&S The Big Daddy Pistachio chunky chocolate bar.
Marks and Spencer has revealed its The Big Daddy Pistachio chocolate is back in stores
Stack of milk chocolate bars filled with pistachio paste.
Viral ‘Dubai-style’ chocolate has a crunchy pistachio layer

Just like, M&S’ chocolate bar – – features a milk chocolate shell filled with a scrumptious green pistachio filling.

The supermarket took to Instagram to share: “Our VIRAL Big Daddy Pistachio is BACK in stock and has your name written all over it!

“If you missed out the first time, we’ll forgive you, but don’t let yourself miss out again on this heavenly bar of signature rich, creamy milk chocolate layered with gooey sweet and salty caramel, filled with a chunky pistachio layer with roasted pistachios, velvety pistachio creme and a light, biscuit crumb.

“Snack responsibly... or don’t, we’re not judging.”;;

You can pick up their in your local or on .

Chocolate fans were quick to rush to the comments to share their happiness that the bar is back.

One said: “When I get my hands on one of these, I’m not sharing it!”;;

Another added: “Finally got one yesterday and it’s sooo good.”;;

Meanwhile, a third wrote: “I STILL CAN’T GET MY HANDS ON IT.”;;

The Big Daddy Pistachio is actually an update on Marks and Spencer’s that had shoppers in a frenzy in 2024.

Like the Big Daddy, this new chocolate treat has layers of thick milk chocolate, gooey sweet and salty caramel and a light and crunchy biscuit crumb.

raved about the product, calling it the “best chocolate bar ever.”;;

However, it also has the brand new , inspired by the hugely popular .

The scrumptious treat first landed on shelves on April 23.

The posh supermarket has said it developed the new chocolate bar over nine months “to ensure absolute perfection.”;;

The Big Daddy Pistachio currently costs £8.50 for a 280g bar.

M&S The Big Daddy chocolate bar, illustrated with a whale.
Their Pistachio bar is an update of their original The Big Daddy chocolate bar
Shoppers outside a Marks & Spencer store.
You can pick up their Big Daddy Pistachio in your local M&S Foodhall or on Ocado

Although this may seem expensive, it is still much cheaper than the original Dubai chocolate, that the M&S bar is based on.

Thehas gone viral on social media over the past few months, with videos on the pistachio filled snack amassing over six million views.

The indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Knafeh, often comes with a hefty price tag, with single bars retailing online for more than £20.

Since the treat went viral, many retailers have launched their own versions of the bar, at much cheaper prices.

Chocolate bars with caramel and a green filling.
The Big Daddy Pistachio originally launched at M&S on April 23

M&S has also teased more “exciting pistachio launches”;; in the coming months, including chocolate, cookies, desserts and even a Pistachio and Honey Baking Feta.

of the Dubai chocolate was so popular that it initially sold out in just 84 minutes.

Meanwhile has been -style chocolate for just £5.

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