EMMA HAYES returned to ITV’s World Cup coverage in a completely different set from the controversial “kitchen” studio that sparked an intense sexism row.
And she appeared to take a slight dig on the recent social media storm…
EMMA HAYES returned to ITV’s World Cup coverage in a completely different set Credit: ITV
This comes after ITV was embroiled in a sexism row involving Hayes during the World Cup Credit: ITV
The broadcasters from football fans on Wednesday for “demeaning” USA women’s manager Hayes, 49.
During her analysis of the ex-Chelsea boss was made to deliver her tactical breakdown from a kitchen-style set, while the male pundits remained in the main studio.
Viewers immediately questioned the decision, with would ever be expected to analyse matches from a similar setting.
The unusual arrangement quickly sparked a storm on social media, with placing shopping lists on Hayes’ blackboard as well as adding pots and pans around her.
But this time the experienced tactician provided analysis from a much more regular set.
Hayes appeared on screens during the cooling break of .
And she appeared to finally address the recent controversy with a somewhat enigmatic statement.
Hayes said: “Let’s focus on the first half in particular. I know that’s a challenge for some of us at home.”
The Camden native has won a record 15 trophies during her 12 years at before taking charge of the United States women’s team.
ITV have not publicly commented on the recent criticism.
Hayes appeared to provide analysis during England’s match with Croatia in a kitchen-style set Credit: ITV
Hayes has had a lot of success as manager with USA and Chelsea Credit: Getty Images – Getty
Chief executive of charity Women in Film & TV Katie Bailiff, said ’s decision had backfired badly.
Bailiff said: “I initially thought they had cut away to another channel by mistake.
“Emma is a brilliant pundit who deserves the best platform.
“It was an ill-conceived, damaging creative decision.”

