Interswitch, one of Africa’s leading integrated payments and digital commerce companies, hosted an exclusive screening event on Wednesday, June 25th, at the Interswitch Innovation Lab in Victoria Island, Lagos, to premiere its latest Masterbrand Television Commercial (TVC), alongside a corresponding integrated marketing communication campaign anchored on its ‘Never Stop’ brand philosophy.
It would be recalled that to herald its 20th anniversary commemoration earlier in 2022, Interswitch launched a new brand campaign projecting its positioning as a pioneering and integral enabler that has not only supported the growth and development of fintech and payments across Africa over the last 20 years but also amplified the brand’s progressive outlook as a frontier-driving company that keeps pushing boundaries and facilitating the creation of new ecosystems that help businesses and individuals scale and thrive, in line with its purpose of inspiring Africa to greatness through innovation, value creation, and excellence.
This latest complementary brand campaign, still based on the existing philosophy, however, marks a significant milestone in the brand’s evolution, as Interswitch continues its mission to humanise technology and spotlight the often-unseen role it plays in powering everyday life across Africa, from payments and transportation to healthcare, energy, education, and real estate. This campaign reaffirms Interswitch’s commitment to enabling the moments that matter.
Commenting on the campaign and its significance, Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, said:
“This commercial is not just a brand film; it is a cultural moment. It reflects who we are and why we exist: to enable progress, empower dreams, and fuel the heartbeat of commerce and connection across Africa. By humanising our story, we are reinforcing that our impact goes far beyond technology; it lives in the everyday lives we touch. In doing so, we are helping to build a digital Africa where everyone and every business can thrive.”;
Importantly, the TVC was conceived, directed, and produced entirely by Africans, a deliberate creative decision underscoring Interswitch’s belief that African stories are best told by African voices. In an era where artificial intelligence is increasingly used to simulate storytelling, the team chose a different path, eschewing AI in favour of organic, emotionally driven filmmaking that captures real faces, real places, and real emotions.
Commenting on the launch of the commercial, Divisional Head for Brands, Communications, Content, and Storytelling at Interswitch, Tomi Ogunlesi, said:
“In an age where automation is becoming increasingly glorified, we are essentially making a bet on human connection. We made a conscious choice to tell this story with heart, to let people see themselves, their families, and their daily hustle reflected on screen, and to connect the dots with how Interswitch powers the moments that matter in their lives. That’s what makes it real. That’s what makes it matter.”;
As Interswitch deepens its pan-African presence, this campaign signals a refreshed focus on cultural relevance, trust-building, and human connection, elements that now define the future of African technology companies’ branding.
