ITV has announced a major shake-up to the channel’s Daytime output with Lorraine episodes slashed by 30 minutes and Good Morning Britain extended.
A meeting was held this afternoon in which production teams and talent were updated on the plans.
Lorraine, which is fronted by Lorraine Kelly, will run daily from 9.30am until 10am for 30 weeks of the year, a change from its current 9am to 10am slot.
While GMB will run from 6am until 9.30am, extending its current slot of 6am until 9am. It will be produced by a dedicated team within ITV News at ITN.
On days when Lorraine is off air, GMB’s broadcast will be extended until 10am.
Fellow ITV Daytime shows This Morning and Loose Women, along with Lorraine, will be made by ITV Studios and broadcast from a new location in central London.
This Morning and Loose Women are unaffected by the scheduling changes and remain in their regular slots of 10.30am to 12.30pm and 12.30pm to 1.30pm, respectively.
While on-screen talent will remain secure in their roles, some production staff will be victims of the reshuffle.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, said: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”;;
The changes come amid a desperate cost-cutting drive at the broadcaster.
Earlier this year, ITV announced it would be to try and make savings on and .
From January 2026, the two serial dramas will air as 30-minute episodes to create a soap “power hour”;; from Monday-Friday.
There has also been the suggestion the channel is considering offers from RedBird IMI and Banijay for its ITV Studios arm, which makes everything from to Rivals.
Defending the share price at last week’s AGM, ITV chairman Andrew Cosslett responded to questions about a looming deal.
He said: “If someone approaches the company with an offer to talk, that’s something we have to take seriously because we’re representing your interests.
“And it’s very clear from the room that there is a high level of interest in the share price and the value of the business.
“So we have to accommodate any requests and conversations that take place.
“But our current strategy is very clear and it’s making the best of what we have in combination.”;;
