SHOPPERS are in a frenzy over Primark's new clothing range, inspired by an iconic 90s character.
From pieces inspired by classic films, to budget beauty buys, is constantly wowing shoppers with its stylish and budget friendly products.
And it's latest range, inspired by Japanese character Hello Kitty, is no different.
Sharing highlights from the range on their Instagram page, Primark said: “Our ultra-sweet @hellokittyeu and Friends collection is in-stores now.”
The collection includes clothing for both adults and children, as well as sweet slippers and trainers.
Budget-friendly shoppers can even get their hands on Hello Kitty stickers and tweezers for just £2.50.
Some of the highlights from the range include an adorable patterned bath robe, priced at £13.
It comes in a wide range of sizes, from XXS to XL and is available in store, or via click and collect.
A description reads: “Bring some Hello Kitty charm to your loungewear with this cosy bath robe, featuring an all-over Hello Kitty print with adorable bows.
“Designed with long sleeves, a shawl collar, and a tie waist for a snug fit, it’s perfect for unwinding in style.”
Another popular product is the Hello Kitty T-shirt and Joggers Pyjama Set, also priced at £13.
The elasticated waist is perfect for lounging around in, and the sweet design is bound to brighten up your day.
Primark fans rushed to the video's comments section to share their love for the range.
One person said: “I want it all.”
A second person said: “Beautiful.”
A third added: “Those pyjamas are so precious!”
And the Hello Kitty range isn't the only Primark buy that shoppers have been raving about.
Fashion friends are rushing to buy the fast-fashion store's .
The retailer’s Floral Open Toe Heels are dead ringers for Manolo Blahnik’s creations.
And the best bit? They only cost £20 a pair, meaning a saving of at least £880 than buying the inspiration.
The new shoes come in two hues of red and blush, and are adorned with soft, fabric flowers over the toe strap.
A blurb on the blush kicks reads: “These pink open-toe heels are a true statement piece, with vibrant floral embellishments adorning the front for a bold and eye-catching touch.
“The satin finish adds a luxurious sheen, while the ankle strap and platform sole provide both style and support.
“Perfect for adding a pop of colour to evening wear or elevating a special occasion outfit.”;
