CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced.
Rewind a few years, and it felt like every celebrity (and their dog) was launching a fragrance.
But things have changed in the celeb perfume scene, with Cosmic by Kylie Jenner and LOVENOTES by Ariana Grande raising the bar.
Supermodel Bella Hadid has launched fragrance brand ÃrÃbellaMost recently, supermodel Bella Hadid has launched ÃrÃbella â a gentle, long-lasting fragrance brand that’s supercharged with essential oils.
After launching in the USA last year, ÃrÃbella has already racked up a cult following and 371,000 Instagram followers.
The brand hit our shores last week â but is it worth the investment?
Fabulous Beauty Writer Mia Lyndon put the perfumes to the test.
ÃrÃbella Salted Muse Eau de Parfum, £67
The scents are very long-lastingÃrÃbella Salted Muse Eau de Parfum, £67
My first impression of ÃrÃbella was one of intrigue and slight confusion, as the perfumes look like more of a prop on a Game of Thrones set than they do a perfume.
The bottle is reminiscent of a jewel or even a dragon egg, meaning it’ll definitely stand out on my dressing table!
You’ll need to shake the perfumes to combine their bi-phase formulas, which are made from an alcohol-free base layer packed with hydrating snow mushroom, plus aromatherapy essential oils.
ÃrÃbella Window2Soul Eau de Parfum, £67
The fragrances feature essential oilsÃrÃbella Window2Soul Eau de Parfum, £67
Spraying them onto your skin is a very different experience from using other perfumes.
Their heavier, thicker texture feels wetter on the skin, and has an oilier texture that takes a while to fully absorb.
To ensure they didn’t leave my skin feeling damp, I gently massaged the formula into my skin, which left it heavily fragranced.
The perfumes are impressively long-lasting, which meant I continuously smelled wafts of the fragrance over the next few hours.
Salted Muse is my favourite in the range â it’s full-bodied and fresh, reminiscent of hotel lobbies, and has a herbal, sultry element to it.
Window2Soul is also lovely, but has a totally different feel to it.
Unlike Salted Muse, it has a comforting, slightly powdery air, and reminded me of walking down a blossom-filled road.
ÃrÃbella Blooming Fire Eau de Parfum, £67
This fragrance has floral notesÃrÃbella Blooming Fire Eau de Parfum, £67
Blooming Fire has a floral aroma, which is peppered with warming bergamot and spiced cardamon notes, meaning it’s feminine without being overly sweet or sticky.
It’s not my favourite â as it feels like the least original of the range â but it’s a great option for wearing both night and day.
ÃrÃbella Nightcap Eau de Parfum, £67
These formulas are very uniqueÃrÃbella Nightcap Eau de Parfum, £67
Nightcap rounds off the set, and stars vanilla, ginger and cardamon â which seems to be one of Bella’s favoured fragrance notes.
This fragrance is designed to be reminiscent of elevated evenings spent at cocktail bars, but I couldn’t get past the fact that it smells almost exactly like Coca-Cola!
Its formula is also a very interesting shade of brown, so I won’t be whipping it out and applying it on the train.
Overall, while all the bottles feel a little cheap (especially given the price point), each formula is potent and long-lasting.
Bella’s certainly brought something new to the market.
