More stories

  • shutterstock 541376479

    A Guide to Google’s Featured Snippets and How to Land Them

    Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page. Effective search engine optimization can be vital for your page’s growth, especially if you […] More

  • shutterstock 526104310

    Mobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit

    Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to find a local coffee house. Google is a part of most people’s everyday lives and […] More

  • Mobile Optimization Best Practices

    Best Practices for Mobile Optimization

    The mobile experience is an important consideration for any brand. More users than ever are browsing on mobile as their primary devices. We are in the mobile-first era, and a website that doesn’t cut it on phones and tablets is going to hold your brand back. Below are several of the most useful techniques for […] More

  • jun 24 seo silos the beginners guide to silo website architecture

    SEO Silos: The Beginners Guide To Silo Website Architecture

    A silo is a great visual for a way of grouping pages to improve SEO. Just as silos on a farm group grains separately, maintaining their integrity and maintaining their value, siloing a website improves website optimization around a topic. If information weren’t divided with a content silos, it would be like mixed grain–inherently less […] More

  • BoostBlogImage 5.19.20 13

    Does PageSpeed Affect My SEO?

    The short answer is that, YES, pagespeed does affect SEO. PageSpeed is a direct ranking factor. However, load times can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. The long answer is a lot more complicated as you have to understand what goes into pagespeed and what you can do […] More

  • BoostBlogImage 5.19.20 3

    Boosting Sales: What Are Dedicated Landing Pages and How to Create Them

    The world of digital is changing.  Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the world of online sales evolves, the more important […] More

  • BoostBlogImage 5.19.20 5

    How to Capitalize on Your Down Website Traffic from COVID

    Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. You can read the rest of the coverage here. I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in […] More

  • website redesign seo better

    Why A Website Redesign Enhances SEO Strategy

    Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing […] More

  • 4 Ways to Improve Your Google Ads Campaigns Today

    4 Ways to Improve Your Google Ads Campaigns Today

    Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment.  To make matters worse, if […] More

  • 8 Tips on Designing Landing Pages That Retain Customers

    8 Tips on Designing Landing Pages That Retain Customers

    If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a product page. It’s a mini celebration for this one product. […] More