Travel industry applauds Sun investigation into celeb ‘get rich’ scheme pushed by Strictly star… while agents protest

Published on August 21, 2025 at 05:18 PM
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INDEPENDENT travel agency, InteleTravel, is answering questions about their business practices after The Sun’s investigation shined a light on the true cost of joining their organisation to sell travel.

With glamorous celebrities like Strictly’s Vicky Pattison and TOWIE’s Jess Wright promoting the scheme on their huge social platforms, it was revealed they could be earning over £200,000 as fans sign up to the scheme.

Vicki Pattison and her partner enjoying a romantic dinner under a hot air balloon.
InteleTravel is answering questions about their business practices after The Sun’s investigation
Woman in pink dress sitting on a blue bench.
Real Housewives of Cheshire’s Tanya Bardsley also promotes the holiday company

However, our report showed that almost 90 per cent of people don’t make a single penny working as an Independent Travel Agent (ITA) – with many ending up out of pocket.

Those selling travel through the Vicky’s Vacay team will almost certainly have signed up with recruitment firm, PlaNet Marketing, who are a separate company to InteleTravel.

Even though they are different companies, The Sun could find no way of joining InteleTravel without signing up to PlaNet Marketing and paying an initial fee of £140 and then £30 per month thereafter.

Industry experts TTG, have reported that since The Sun called for clarity on how many Brits are affected negatively by joining the scheme, InteleTravel is now reviewing its partnership with the US-headquartered company that recruits agents on its behalf.

In our report, we looked at how likely it is for everyday women and fans of these glamourous celebrities to earn money selling holidays to their friends and family for a small commission.

Social media messaging flaunting a jet-set lifestyle and ability to ‘be your own boss’ is rife on platforms like Instagram.

And it’s not just the celebrities who are at it.

Many ITAs who say they make ‘big money’ from selling travel are, in fact, doing so with an elaborate recreruitment downline.

This means anyone they sign up to their ‘team’ must pay them a commission, as well as the commission to InteleTravel – an ABTA-approved travel agency – on anything they go on to sell.

InteleTravel came under criticism as recruiters for the network, appear to approach people, most-often women and mums, on social media.

Subtle messaging, which some women who spoke to The Sun allege they are trained for, is used to lure new agents in by telling them a glamorous lifestyle can be achieved while on their family holiday.

It’s heavily implied that a huge salary can be achieved while being a full-time mum or working in another job.

A recruiter told our reporter that she earned £27,000 alongside her full time job in a different sector.

Tricia Handley-Hughes, InteleTravel’s UK and Ireland managing director, insisted the agency’s partnership with PlanNet Marketing had “not run its course” but added: “discussions need to take place”.

Woman in black swimsuit on a boat.
Jess Wright is another celeb who has become the face of InteleTravel
Screenshot of a client booking summary showing details including agent, destination, hotel, cost, savings, and commission.
Jess Wright showed off her team on an Instagram post aimed at encouraging more women to sign up

Senior industry agents also reacted to the story, calling it “deeply concerning”.

In a article published by trade publication, Travel Weekly , they raised concerns about InteleTravel’s recruitment methods and about the impact of the story on the professional reputation of other agents in the sector.

Advantage Travel Partnership chief executive Julia Lo Bue-Said said: “It’s important to remember the vast majority of travel agents across the UK are highly professional and trustworthy”.

“Being a travel agent is not a hobby. It should never be treated as a casual side hustle to make some extra money”.

While marketing consultant Steve Dunne, chief executive of Digital Drums, said such stories “could push back the reputation of the travel agents a generation”.

A number of InteleTravel agents have reacted to our report in defence of InteleTravel.

They were keen to tell their followers that agents can ‘just sell holidays’ and do not have to sign up to be part of the business responsible for the recruitment of other agents.

James Pirie-Warsop said: “I’ve been with Intele for about two or three years and I’m glad I did [join them]. Yes, there’s a multi-level marketing side, but you don’t have to do it”.

Whilst no-one is forced to recruit a ‘dream team of travel agents’ like Vicky and Jess, official data from the Direct Selling Association reveals that 63 per cent of agents in the sector do go on to build a ‘team’.

InteleTravel’s own figures may differ from the UK wide average, but when asked directlt by The Sun, they declined to comment on the amount their agents earn.

Read our full InteleTravel report here .

Have you been approached to join InteleTravel or asked if you’d like to make money selling travel with a team of like-minded agents? Get in touch with us at

Woman in striped dress sitting outdoors.
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