“I’ve always loved telling stories,” Loba says. “Portrait photography lets me do that through people by capturing their emotions, expressions, and experiences. Advertising photography challenges me in a different way, to bring a brand’s vision to life while still staying creative.”
Now, with a new project on the horizon, Loba is hitting the road across West Africa and other continents as a travel storyteller to document the culture, history, and spirit of its people. This journey is a personal one for Loba, and he hopes it contributes to the wider archive of African stories that are told from within, not outside.
Whether it’s a fashion-forward campaign or a quiet portrait framed by natural light, Loba’s photography offers more than just a visual moment; it offers a feeling, a truth, a connection.
As the visual arts continue to shape cultural narratives and commerce, talents like Loba remind us that the camera, in the right hands, becomes more than a tool. It becomes a vessel of memory, beauty, and meaning. For more information, visit the website and Instagram
