GMC takes shots at rivals in new ad campaign for Sierra pickup

GMC takes shots at rivals in new ad campaign for Sierra pickup

The 2019 GMC Sierra AT4 Mack Hogan | CNBC DETROIT – General Motors is once again taking shots at its competitors’ pickup trucks in a new ad campaign for its GMC Sierra, highlighting the strength and toughness of its all-new carbon fiber pickup box. The Detroit automaker will air a new ad during the NFC … Read more…

Microsoft launches global ad campaign for Teams, Slack competitor

Microsoft launches global ad campaign for Teams, Slack competitor

Microsoft’s new Teams ad campaign. McCann Microsoft is launching a major new ad campaign for Teams, its work-communication app, which has been duking it out with Slack for dominance in the workplace. A new global ad campaign from Microsoft will aim to sell “The Power of Teams,” juxtaposing old-school conference room meetings, complete with packets … Read more…

Baidu (BIDU), Alibaba (BABA) and Tencent

Baidu (BIDU), Alibaba (BABA) and Tencent

Three of China’s biggest technology companies — Baidu, Alibaba and Tencent — have had mixed fortunes in 2019. The trio, known by the acronym BAT, like the FAANG stocks in the U.S., have faced a barrage of domestic issues against a backdrop of the U.S.-China trade war, which has morphed into a tech war. Each … Read more…

California's Consumer Privacy Act and what it means for you

California’s Consumer Privacy Act and what it means for you

California Attorney General, Xavier Becerra. Mandel Ngan | AFP | Getty Images Whether or not you live in California, you’ve likely received something in your inbox about new privacy notices from one of the various companies you’ve interacted with, such as Lyft, Spotify and Hulu. That’s thanks to the California Consumer Privacy Act, which went … Read more…

Bloomberg Hawkfish firm falsely told recruits it would be main DNC platform

Bloomberg Hawkfish firm falsely told recruits it would be main DNC platform

During the week Mike Bloomberg announced his run for president in November, a technology company he founded was reaching out to potential recruits through an outside firm, saying it would be the “primary platform” for the Democratic National Committee. But the claim wasn’t true. The firm, Hawkfish LLC, is the main digital agency and technology … Read more…

Mike Bloomberg campaign uses tech firm he founded earlier this year

Mike Bloomberg campaign uses tech firm he founded earlier this year

Presidential candidate Mike Bloomberg is pouring tens of millions of dollars from his vast personal fortune into his campaign. A piece of it is going to an unknown digital business called Hawkfish — which Bloomberg himself founded during the spring. Hawkfish will be the “primary digital agency and technology services provider for the campaign,” Julie Wood, … Read more…

2019: the year influencer marketing stole the advertising show

2019: the year influencer marketing stole the advertising show

The what? We know that the traditional brand marketing strategies have been evolving for some time, moving away from the importance of print and radio, with digital now being a primary focus.  However, the emphasis on the importance of influencer marketing over the past 12 months has been unprecedented. Indeed, such is the sway of … Read more…

Kaepernick, 'Like A Girl,' and other memorable ads from the 2010s

Kaepernick, ‘Like A Girl,’ and other memorable ads from the 2010s

Always’ #LikeAGirl campaign. YouTube This decade, the ad campaigns that mattered did more than just try to sell stuff. If there’s a thread connecting the most memorable campaigns of the last 10 years, it’s that big risks can pay off. Campaigns like Coca-Cola’s “It’s Beautiful” or Procter & Gamble’s “#LikeAGirl” tried — and succeeded — … Read more…

Facebook will air its first Super Bowl ad to show its softer side

Facebook will air its first Super Bowl ad to show its softer side

Facebook’s new “More Together” brand campaign. Source: Facebook Facebook is headed to the Super Bowl for the first time. The ad during the big game in February will be part of the company’s “More Together” campaign, which it launched in May to get people talking about Facebook Groups. The campaign is Facebook’s first major brand … Read more…

Hallmark can show it's authentic after backtracking on same-sex ad

Hallmark can show it’s authentic after backtracking on same-sex ad

Hallmark’s “Holiday Date.” YouTube Hallmark Channel’s ads kerfuffle shows what happens when a controversial decision based on a company’s values meets the wrath of viral social media. On Sunday night, Hallmark apologized for pulling ads of same-sex couples from wedding website Zola, after previously telling the company that a lesbian couple’s public display of affection … Read more…