TikTok's surging popularity has lured advertisers, deceptive tactics

TikTok’s surging popularity has lured advertisers, deceptive tactics

Chipotle’s lid flip challenge on TikTok. Handout TikTok’s emergence as an increasingly popular social media app for younger audiences has made it a hot target for advertisers who are always looking to follow the eyeballs. Mae Karwowski, CEO of the influencer marketing agency Obviously, estimates that at least 75% of brands that reach out to … Read more…

Google policy change has political advertisers looking elsewhere

Google policy change has political advertisers looking elsewhere

Sundar Pichai, CEO of Google, speaks during the company’s 2017 Cloud Next event in San Francisco. Bloomberg | Getty Images Google’s new limitations on political advertisements won’t stop digital strategists like Jonathan Barnes from buying on its properties, but it will likely drive more dollars toward platforms with less ad transparency to the general public. … Read more…