Open Letter: Facebook, Do Your Part Against Disinformation

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Open Letter: Facebook, Do Your Part Against Disinformation

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Mozilla, Access Now, Reporters Without Borders, and 35 other organizations have published an open letter to Facebook.

Our ask: make good on your promises to provide more transparency around political advertising ahead of the 2019 EU Parliamentary Elections

 

Is Facebook making a sincere effort to be transparent about the content on its platform? Or, is the social media platform neglecting its promises?

Facebook promised European lawmakers and users it would increase the transparency of political advertising on the platform to prevent abuse during the elections. But in the very same breath, they took measures to block access to transparency tools that let users see how they are being targeted.

With the 2019 EU Parliamentary Elections on the horizon, it is vital that Facebook take action to address this problem. So today, Mozilla and 37 other organizations — including Access Now and Reporters Without Borders — are publishing an open letter to Facebook.

“We are writing you today as a group of technologists, human rights defenders, academics, journalists and Facebook users who are deeply concerned about the validity of Facebook’s promises to protect European users from targeted disinformation campaigns during the European Parliamentary elections,” the letter reads.

“Promises and press statements aren’t enough; instead, we’ll be watching for real action over the coming months and will be exploring ways to hold Facebook accountable if that action isn’t sufficient,” the letter continues.

Individuals may sign their name to the letter, as well. Sign here.

Read the full letter, here or below. The letter will also appear in the Thursday print edition of POLITICO Europe.

Lire cette lettre en français    

Diesen Brief auf Deutsch lesen

The letter urges Facebook to make good on its promise to EU lawmakers. Last year, Facebook signed the EU’s Code of Practice on disinformation and pledged to increase transparency around political advertising. But since then, Facebook has made political advertising more opaque, not more transparent. The company recently blocked access to third-party transparency tools.

Specifically, our open letter urges Facebook to:

  • Roll out a functional, open Ad Archive API that enables advanced research and development of tools that analyse political ads served to Facebook users in the EU

 

  • Ensure that all political advertisements are clearly distinguished from other content and are accompanied by key targeting criteria such as sponsor identity and amount spent on the platform in all EU countries

 

  • Cease all harassment of good faith researchers who are building tools to provide greater transparency into the advertising on Facebook’s platform.

To safeguard the integrity of the EU Parliament elections, Facebook must be part of the solution. Users and voters across the EU have the right to know who is paying to promote the political ads they encounter online; if they are being targeted; and why they are being targeted.

The full letter

Dear Facebook:

We are writing you today as a group of technologists, human rights defenders, academics, journalists and Facebook users who are deeply concerned about the validity of Facebook’s promises to protect European users from targeted disinformation campaigns during the European Parliamentary elections. You have promised European lawmakers and users that you will increase the transparency of political advertising on the platform to prevent abuse during the elections. But in the very same breath, you took measures to block access to transparency tools that let your users see how they are being targeted.

In the company’s recent Wall Street Journal op-ed, Mark Zuckerberg wrote that the most important principles around data are transparency, choice and control. By restricting access to advertising transparency tools available to Facebook users, you are undermining transparency, eliminating the choice of your users to install tools that help them analyse political ads, and wielding control over good faith researchers who try to review data on the platform. Your alternative to these third party tools provides simple keyword search functionality and does not provide the level of data access necessary for meaningful transparency.

Actions speak louder than words. That’s why you must take action to meaningfully deliver on the commitments made to the EU institutions, notably the increased transparency that you’ve promised. Promises and press statements aren’t enough; instead, we need to see real action over the coming months, and we will be exploring ways to hold Facebook accountable if that action isn’t sufficient.

Specifically, we ask that you implement the following measures by 1 April 2019 to give developers sufficient lead time to create transparency tools in advance of the elections:

  • Roll out a functional, open Ad Archive API that enables advanced research and development of tools that analyse political ads served to Facebook users in the EU

 

  • Ensure that all political advertisements are clearly distinguished from other content and are accompanied by key targeting criteria such as sponsor identity and amount spent on the platform in all EU countries

 

  • Cease harassment of good faith researchers who are building tools to provide greater transparency into the advertising on your platform

We believe that Facebook and other platforms can be positive forces that enable democracy, but this vision can only be realized through true transparency and trust. Transparency cannot just be on the terms with which the world’s largest, most powerful tech companies are most comfortable.

We look forward to the swift and complete implementation of these transparency measures that you have promised to your users.

Sincerely,

Mozilla Foundation

and also signed by:

Access Now
AlgorithmWatch
All Out
Alto Data Analytics
ARTICLE 19
Aufstehn
Bits of Freedom
Bulgarian Helsinki Committee
BUND – Friends of the Earth Germany
Campact
Campax
Center for Democracy and Technology
CIPPIC
Civil Liberties Union for Europe
Civil Rights Defenders
Declic
doteveryone
Estonian Human Rights Center
Free Press Unlimited
GONG Croatia
Greenpeace
Italian Coalition for Civil Liberties and Rights (CILD)
Mobilisation Lab
Open Data Institute
Open Knowledge International
OpenMedia
Privacy International
PROVIDUS
Reporters Without Borders
Skiftet
SumOfUs
The Fourth Group
Transparent Referendum Initiative
Uplift
Urgent Action Fund for Women’s Human Rights
WhoTargetsMe
Wikimedia UK

Note: This blog post has been updated to reflect additional letter signers.


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