One of our Mozilla Campus Reps came up with the idea last year, and today we launched the Mozilla “On the Street” Interviews project! It’s the first experiment we’re doing for the 2008-09 school year and we want our campus reps to grab their video cameras and interview people around town, on their campus, or even at local landmarks.
Our Mozilla Campus Reps community is growing quickly, with students on the ground at many campuses around the world… so this project will be a great way to broaden our reach and learn more about the people that are using Firefox, those that aren’t, and even the few that don’t know anything about it (hard to believe, I know).
I think this project will be an interesting, and fun, exercise to find out what people from different places have to say about Firefox. By going straight to the people, we can also get a better sense of how much they know about Mozilla and spread the word about Firefox 3 to those we might not be reaching online or through our other marketing efforts.