Elon Musk’s Tesla tequila will run you $250 a bottle

WHAT'S YOUR QUESTION?

Elon Musk’s Tesla tequila will run you $250 a bottle

By Comments(0) Upvotes(0) Downvotes(0) 28 Views
Flying Eze
Flying Eze logo

Teslaquila, the Tesla -branded liquor that co-starred in CEO Elon Musk’s controversial April Fool’s Day joke about the automaker filing for bankruptcy, has arrived.

The automaker now lists Tesla Tequila (a bit different from the original Teslaquila branding) on its website. The tequila — described as a “small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves,” is housed in a handblown glass bottle shaped in the electric charge symbol. Oh, and it costs $250.

Celeb-produced tequilas are nothing new — and are often lucrative. Casamigos, the tequila brand co-founded by George Clooney, was acquired by Diageo in a deal that valued the company up to $1 billion. Tesla Tequila might be first liquor sold by an automaker. The liquor is produced by Nosotros Tequila, according to the company.

The tequila first popped up in April 2018 when Musk tweeted a photo of himself passed out against a Tesla Model 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.” In the photo, Musk is holding a cardboard sign that reads “bankwupt.”

Later that year, Tesla filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila.”

Californians can now order alcoholic beverages to go

 


Vote: Upvotes(0) Downvotes(0)

Email Newsletter

Leave a Comment

Your email address will not be published. Required fields are marked*

Related Post

EVgo to go public via SPAC in bid to power EV charging expansion image
Flying Eze
Flying Eze logo

EVgo, the wholly owned subsidiary of LS Power that owns and operates public fast chargers for electric vehicles, has reached a deal to become a publicly traded company through a merger with special-purpose acquisition company Climate Change Crisis Re...


Nuro acquires autonomous trucking startup Ike image
Flying Eze
Flying Eze logo

Autonomous delivery company Nuro has acquired Ike, a startup founded by veterans of Apple, Google and Uber Advanced Technologies Group that aimed to commercialize self-driving trucks. The deal, the latest in a busy season of acquisitions and consolid...