What began nearly a century ago as a modest homage by Ijebu-Muslim families has blossomed into one of Africa’s grandest cultural showcases. Ojude Oba is no longer just a gathering — it’s a spectacle of ancestry and a vibrant parade of heritage, where colour, cadence, and community converge in majestic fashion.
At Ojude Oba 2025, Orijin didn’t just show up. It stood out — as a brand that understands where it comes from and why that matters.
As one native fondly recalled:
Back in the day, Ojude Oba used to be celebrated right on the streets, around the houses of the chiefs and the palace itself. It was the only day many of us could even enter the Awujale’s compound... We’d walk from Italawajoda to Folagbade, to Fidipote, Itoro Junction. Everywhere would be bubbling.
Rooted in Rhythm Expressed in Royalty
This year, Orijin’s presence wasn’t just seen — it was felt. Amplified, authentic, and absolutely aligned, the brand showed up not as an outsider, but as a rightful part of the cultural tapestry. Because like Ojude Oba, Orijin is a tribute to origin, to the rich depth of our roots, boldly reimagined for the present.
Both are proudly African. Both honour where we come from, even as they embrace where we’re going.
