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Renowned Nigerian artist, Innocent Idibia, commonly known as 2Baba, has expressed his thoughts on the prevalence of mediocrity in the music industry, which has resulted in some artists being labeled as "wack."
In a video broadcast, the African Queen hitmaker asserted that the concept of "wack artists" does not truly exist, arguing that every piece of music is uniquely crafted, and its acceptance largely depends on promotion and various commercial strategies.
He stated, “Every piece of music is designed to evoke an emotion and create a connection. There is no such thing as a wack artist. This is why many of the so-called wack artists are often more financially successful than the truly talented ones. They understand that it is not just about the art itself, but also about the marketing of that art.”
“Regardless of how talented you are or how enjoyable your music may be, there is no song that appeals to everyone. Ultimately, it all comes down to marketing, promotion, and the business aspect. Only those who connect with your music will naturally appreciate it.”
Frequently Asked Questions
What does 2Baba think about the term "wack artists"?
2Baba believes that the term "wack artists" is misleading, as he argues that every artist creates music tailored to evoke emotions, and success often comes down to marketing rather than artistic merit.
Why does 2Baba think some artists labeled as "wack" are more successful?
He suggests that many artists who are considered "wack" are more financially successful because they have a better understanding of marketing and promotion, which plays a crucial role in their success.
Eze Chidiebere Paul
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