"Why Montana Brown's Ragebait Videos Make Me Feel Like a Bad Mom—And Expose Her Hypocrisy"

SCROLLING on TikTok after putting my kid to bed, a video of Montana Brown popped up. But this wasn’t the girl who paraded around the Love Island villa in her bikini; this was a mother-of-two who seemed to be spending her evenings ragebaiting others, and it worked.

Within seconds of seeing the video, I felt like a rubbish mum. And as I fell into a rabbit hole of her clips, which she posts up to four times a day, I felt increasingly miserable and questioned not only the life decisions I was making for my son but also myself. And it seems I’m not the only one who feels this way about Montana.

Montana Brown has been accused of ragebaiting for her opinions on raising kidsCredit: Instagram The Love Island star has become known for her strong opinions on TikTokCredit: Tiktok

Here was a woman telling me ‘don’t buy kids’ food, it’s full of rubbish, don’t let your kid have screen time, don’t work for companies you don’t want to, don’t use prams’, the list goes on.

Since becoming a mum to a son named Jude, born in June 2023 and daughter Miley, born in January 2025 – they were completely natural home births, of course – content has become more and more self-righteous, preachy and frankly, unrealistic.

Her latest rant about baby pouches sparked a flurry of complaints.

In the clip, she tells people to stop spending on ultra-processed products, barking to give kids “a piece of carrot or cucumber instead”.

She ranted: “Don’t get into the trap of buying kids’ food. Like going to the kids aisle in the shop and seeing all these kiddilicious wafers, ooh a chicken casserole in a little squirty thing, I hate them, I really hate them, I think, they want it to be so easy for us they want it to be so convenient that we buy them every day and feed them to our kids because it’s healthy and easy way to, you don’t have to make them a chicken casserole. It’s full of c**p.”

What a wonderfully privileged position this 30-year-old is in. Most parents are in a mad dash after work and school to feed their kids whatever is easy and whatever isn’t going to break the bank.

Not everybody has free hours in their day to whip up an organic treat. Chicken nuggets and fish fingers aren’t going to kill anyone.

I wasn’t the only one infuriated by the comments – one person commented: “Try being a busy mum with a full-time job, being out the house 8am-6pm every day (bills to pay).

“We need a bit of convenience at times. Don’t guilt-trip those of us who don’t have time to scratch cook nutritionally balanced meals 21 times a week.”

Another added: “Feel like all mums get your point, but the way this has been delivered is judgemental and the mum shaming is not appreciated.”

It’s certainly not the first time her comments have verged on ragebait. Another recent video about screen time was highly irritating.

Her son Jude apparently had his first-ever screen time aged two and a half while on an eight-hour flight for a family holiday to Barbados. She of course boasted about the achievement online.

That’s despite saying she doesn’t believe in screen time for kids below 14 in schools during one of her TikTok rants, and can’t understand why kids would have IT lessons.

She does, of course, make a living from using screens – recording TikTok videos, which often include her kids and posting on Instagram.

This is the woman who also slated primary for apparently “making pupils watch films all day” and “eat doughnuts”.

Screen-time rant

Perhaps unsurprisingly, hundreds of people responded to her baffling standpoint, with many pointing out the hypocrisy of it all.

But it was broken down perfectly by Lee Parkinson, widely known as Mr P on – a primary school teacher and education influencer who was awarded an MBE for services to education, who took particular offence to her claiming mental issues for kids were on the rise because of screens.

Montana with her fiancé Mark O’Connor, who she shares two kids withCredit: Getty She first rose to fame on Love Island in 2017Credit: �ITV Plc

He said: “You can’t genuinely think those stats are coming from an hour of coding and a computer lesson at school. It’s coming from unfiltered, unlimited, unsupervised screen time outside school.

“That’s where kids are doomscrolling, comparing themselves to , being manipulated by algorithms built to keep them hooked.

“School tech use is supervised, structured, educational. Home Screen use is commercial, addictive, constant. There is a huge difference.”

are not the only ones getting backlash from Montana; it’s also men.

Specifically, dads being absent fathers because they are undertaking huge international sporting challenges when they should be focusing on their kids instead, apparently.

I don’t like it when male influencers who have children then proceed to run around doing marathons.

Montana

Taking aim, she said: “I’ll tell you what doesn’t impress me and, actually, what has p***** me off this morning.

“I don’t like it when male influencers who have children then proceed to run around doing marathons.

“Flying to different countries – alone – when they’ve got young children and start being like, ‘Oh my gosh, I ran the length of Australia… woo, go me’.

“How about go home and look after your own children rather than letting, probably, a woman pick up the slack for you not being a present father.”

Ouch.

Fans were convinced she was taking aim at and after they both recently took part in sporting feats.

Montana’s fiance owns Saltmoore hotel in Whitby, North YorksCredit: Saltmoore She recently expressed outrage about men taking time away from their families for sporting featsCredit: Instagram

Montana might not leave the family home for a sporting event, but she IS happy to go away on a press trip. Last week she was in staying at a £500-a-night luxury hotel.

Then there are the events she goes to in the evenings, her child-free trip to St Tropez for her 30th, for example.

Of course, she’s more than entitled to do what she wants, but is it fair to slam men for taking time out of family life for sporting pursuits? As they say in , it’s giving hypocrite.

Born in Hertfordshire, she attended a private school before heading to the University of to study economics. A stint on Love Island then turned her into an influencer overnight.

She launched her own brand – Swimwear Society – but in 2023 announced she would no longer be working because she “would like to focus solely on the journey of right now”. Lucky her.

In 2021, she started former rugby player Mark O’Connor, who is now the investment director of his family firm — the building and property development company O’Shea, which has more than £1.75 billion of projects under construction in London.

He spent £10m refurbishing a hotel and spa in Whitby, North , which they have called Saltmoore, with the help of his fiancée.

Montana didn’t even know where Whitby was when Mark came home one day and told her that he had visited the area and bought a hotel.

But she threw herself into the renovation, and so far it’s done well; it was even featured in Vogue recently, and it’s been added to the prestigious guide.

It’s fair to say Montana has often landed on her feet, perhaps not surprising for someone so well-educated and pretty and with that has come the confidence to speak her mind.

Good for her, but I think it might be time for me to heed some advice and have a little less screen time, specifically watching her videos.