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  • B2B Content

    5 Criteria of B2B Content for Better SEO Results

    In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is good enough to satisfy experts in your niche, it […] More

  • 8 Tips on Designing Landing Pages That Retain Customers

    8 Tips on Designing Landing Pages That Retain Customers

    If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a product page. It’s a mini celebration for this one product. […] More