LUKE LITTLER has applied to legally trademark his face just months after inking a bumper £20million contract.
The 19-year-old sensation is joining a host of athletes and celebrities, like and , to protect their likeness from being reproduced.
Luke Littler has already trademarked his nickname “the Nuke” in the United StatesCredit: Alamy
If his application to the Intellectual Property Office is approved, brands will not be able to plaster his face on darts merchandise.
It would also be considered illegal to use generative AI to create an image resembling the World No1.
Registering a trademark allows people or businesses to legally protect their ideas or brand from being used without permission.
It also enables them to put a registered trademark symbol on their products to show ownership and warn others not to copy it.
midfielder Palmer not only trademarked his facial image, but also his autograph and the term “Cold Palmer”.
Littler, who has already trademarked his nickname “the Nuke” in the United States, recently over a decade with sponsors Target Darts.
It reflects Littler’s extraordinary achievements on the oche, which have seen him win ten PDC TV majors and over 25 months.
In July 2025, he called D16 Property Group Ltd.
The name pays tribute to the manner in which the youngster won the 2025 World Championship – nailing double 16 to beat .
The business-savvy Littler is also exploring several other side hustles to invest his earnings including .
He became a back-to-back World Champion in January, routing Dutch darter 7-1 in the final.
Eze Chidiebere Paul
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