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    11 Magic Keys to Unlock the ROI Riches of SEO

    To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of […] More

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    Why It Matters to Google that You E.A.T.

    Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT algorithm update of August 2018. The update reflected Google’s continuing […] More

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    A Guide to Google’s Featured Snippets and How to Land Them

    Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page. Effective search engine optimization can be vital for your page’s growth, especially if you […] More

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    Do Businesses Still Need To Worry About Yahoo and Bing?

    Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be concerned about one’s rankings with these search engines. There are […] More

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    5 Criteria of B2B Content for Better SEO Results

    In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is good enough to satisfy experts in your niche, it […] More

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    4 Google Ads Gotchas to Watch Out For

    When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that most […] More

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    Quality Content Matters More Than Ever Before

    As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has […] More

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    Don’t Fall Victim to These 7 Deadly Digital Marketing Sins

    Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying […] More