Elsa Majimbo does a campaign video for Fenty. Photos: Fenty/Instagram
- On Sunday, Fenty’s official social media accounts posted Elsa Majimbo in its various sunglass styles.
- The 19-year-old captured the hearts of many social media users with her skits featuring an occasional chip snack.
- The comedian loves her followers because they are helping her grow and love to see her win.
Elsa Majimbo has taken social media by storm as she provides bursts of energy and laughter for her fans during what would have otherwise been a very sombre time, considering the ongoing pandemic.
Now, the social media star features in a luxury fashion campaign, courtesy of Fenty Corp. The fashion brand posted a video of Elsa sporting what her fans dubbed “Majimbo hair” – which has now formed part of her signature look – wearing a variety of its sunglass styles.
In an interview with W24 earlier this year, Elsa said: “People just used to make fun of my hairstyle in videos and some started posting it and calling it ‘the Majimbo hair’ … “People just constantly posted about it and tagging me so it caught my attention,” Elsa said.
In jest, Elsa reposts the video giving a shout to Fenty and her “childhood friend” Rihanna, who “doesn’t necessarily know that [they] are bff’s, but that’s okay.”
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Since commanding multiple social media platforms with her skits, Elsa has made a number of international headlines for her comedy with a signature many seem to not get enough of. Her style is characterised by her infectious laughter, occasional munching of potato chips and a demeanour so at ease you want to have her perspective on life’s challenges.
But the 19-year-old comedian said: “I like that my followers and fans are able to do things that make me feel more in touch with myself. Connecting with them really warms my heart,” she added.
Since going viral and landing the status of a social media sensation, Elsa has spoken about working with MAC cosmetics in Kenya, being on Comedy Central, now she adds Fenty to her list of collaborations.
It seems her career will continue to skyrocket but she keeps a special place for the support of her followers.
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“I LOVE MY FOLLOWERS! They are so amazing and have really supported me with everything. They’re helping me grow and love to see me win and that kind of love is something you can never buy at any store,” she told W24.
Being the social media darling at the moment, Elsa said, “Social media has definitely helped me reach a way greater crowd than I would have been able to. I wouldn’t be where I am today without it.”
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