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We live in UK’s ‘best kept secret’ seaside town – but fear it’s becoming a tourist trap… our bubble has burst

Published on May 04, 2025 at 11:15 AM

LOCALS who say their home was once the UK’s best kept secret are terrified it’s turning into a tourist hotspot.

The once sleepy seaside town of Saltburn in used to be a “bubble”; of people but now residents say visitors are flooding in.

Evening sunlight on the cliffs and beach at Saltburn-by-the-Sea, UK.
The cliffs in Saltburn-by-the-Sea
Portrait of Heather Garcia, a businesswoman and traveler.
Traveller and businesswoman Heather Garcia
Man standing on a mini golf course.
Gavin Smith thinks Saltburn could be flooded with tourists

Businessman Gavin Smith said he’s noticed the town becoming busier ever since the .

He said more people have – and not just those who live in the UK.

While most visitors come from and across Yorkshire, Gavin said he sees international tourists as well.

The presence of nearby has so far helped stem the flow of crowds.

Gavin said parking never used to be an issue, but the influx of out-of-towners has made it harder for locals to find space.

There is beginning to be a

Heather Garcia, 64, agreed – but thinks the town has retained its “soul”;.

She said the beaches were always empty when she was growing up.

She told YorkshireLive: “Now, when I go out for walks, the beach is full of tourists. It is a little sad that our bubble has burst, and people discovered our beautiful town – especially now as there are now lots of cars parked everywhere.”;

Laura Bowles, who owns a local upholstery business, wants more people to come to Saltburn.

As an out-of-towner herself, she said she felt very welcomed by locals when she moved in two years ago.

But she said businesses do suffer through off-peak seasons and more visitors would help combat this.

The town courted scandal not long ago when , with “weird yellow circles”; painted all around.

Woman in a shop, smiling at the camera.
Laura Bowles loves the ‘back to basic’ town but wishes for more tourists
Aerial view of Saltburn Cliff Railway descending to the beach.
The beaches used to be empty but for locals a few years ago

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