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Shoppers go wild as major supermarket finally answers fans’ prayers & lists ALL their fashion to buy online

Published on May 07, 2025 at 08:31 AM

IT’S no secret we’ve all fallen for supermarket fashion in recent years.

And now a major supermarket has FINALLY put its fashion items online.

Woman wearing a colorful tropical print crop top and wide-leg pants.
Shoppers will finally be able to shop for the supermarkets clothes online
Woman modeling a black bikini with cream trim.
There are thousands of products listed and you can order your groceries too
Woman wearing a beige square-neck sleeveless top and dark jeans.
There’s even a Skims dupe in this seasons must-have colour – yellow

While supermarket clothing used to be drab and something only your nan would wear, they are now keeping up with the likes of and Mango but at a fraction of the price.

Many supermarkets list their clothing online along with but there’s one that didn’t join the party, .

But it seems the retailer has finally listened to customers and has put their fashion items online for the first time in seven years.

Fashion ranges launched by the firm have garnered hugeattention, with some going as far to say that.

The has taken shoppers by storm, who are thrilled they don’t have to hunt for viral items like the, and Camel Trousers for £25.50 in stores anymore.

Details of the launch were confirmed in‘s financial results published earlier this year in April

The supermarket launched it’s fashion brand F&F online discreetly at 9am this morning and there’s plenty of goodies up for grabs.

Hot Picks

The supermarket has launched thousands of items online this morning and there’s plenty to see you through the months – from dupes to tiny bikinis.

One pick that has already gone d.

The cropped multicolouredbeach blouse is perfect for your summer wardrobe and costs just £14.

Woman wearing a white floral midi dress.
They’ve also got a gorgeous summer dress for less than £20
Tesco store sign.
It comes after fans have begged Tesco to put their clothes back online

It also comes with a matching pair of wide-leg trousers for £14 which can be worn together or with a white vest for an entirely new outfit.

It looks stunning as a bikini cover-up or paired with heels for dinner.

Speaking of bikinis, Tesco has a whole host of offerings for the warmer months, but this Contrast Stitch black and white set is our favourite.

The timeless set will set you back just £24 with the flattering plunge top costing £14 and the bottoms costing £10.

The classic bikini top also comes with cup detailing to create a flattering shape, perfect for lounging by the .

For those looking to add some wardrobe staples to their shopping basket, look no further.

Tesco has a stunning square neck sleeveless top in this season’s trending colour – butter yellow.

Its seamless silhouette is perfect for wearing with jeans for a day at the park or can be elevated with a skirt for the evening.

The top costs just £12.50 and looks very similar to the Skims square neck bodysuits, but is a fraction of the price.

We also found a stunning everyday summer dress that can be worn over and over again and costs less than £20.

The Floral Print Shirred Midi Dress in Multi Blue is perfect to chuck on when the sun is blisteringly hot thanks to it’s breezy side-split hem and lightweight material.

And if that’s not enough, you can check out more of their clothing range online while shopping for your groceries at Tesco.com.

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