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Dame Deborah James named among most empowering female role models of past 25 years

Published on May 08, 2025 at 08:00 PM

DAME Deborah James has been named among the most empowering female role models of the past 25 years.

The late BowelBabe cancer campaigner ranked third behind , 41, and former First Lady , 61.

Deborah James in a blue and white floral dress.
Sun columnist Deborah died of bowel cancer aged 40 in June 2022 after a fearless campaign to destigmatise the disease
Selena Gomez at the 2023 MTV Video Music Awards.
Singer and actress Selena Gomez also made the list
Dame Kelly Holmes at the Diva Awards.
Olympic champion Dame Kelly Holmes was honoured in the list, coming in at number 5

after a fearless campaign to destigmatise the disease. Her .

Other women who were voted into the top 20 include music legend , Olympic champion Dame , fictional character and actresses and .

Supreme Court Justice , who spent her life fighting for gender equality and civil liberties, also earned a place on the list.

The study of 4,000 adults found that the traits most valued in a role model are honesty, kindness and intelligence.

Galaxy chocolate conducted the research as part of an ongoing partnership with the Young Women’s Trust.

Galaxy director Romi Mackiewicz said: “We know role models play a critical role in helping lift people up and can positively impact confidence, career and even health.

“Our research shows that women think it’s important to have a female role model and it’s also shown that we need to celebrate and highlight women who embrace a new definition of empowerment.”;

It also emerged role models inspire people to make meaningful life changes – from putting their first, to aiming for leadership roles, or simply not being afraid to speak up.

Others say they’ve been encouraged to take time out for themselves, or talk more openly about issues that matter, after being inspired by someone they look up to.

On average, almost three in ten (29 per cent) believe the workplace is a key setting for positive role models.

However, there is a generational divide, with older generations saying they don’t look for role models at all (67 per cent), compared to just seven per cent of Gen Z.

For older generations who do look for role models, they seek inspiration from family members or friends (48 per cent).

Likewise, Gen Z also turn to family or friends (63 per cent) as their main role models, but are increasingly looking to (34 per cent), the (28 per cent) and celebrities (23 per cent) too.

When asked what type of content inspires them most online, 29 per cent said they’re moved by people being honest about the tough times.

And 15 per cent said showing authenticity with unfiltered posts is the quality that inspires them most, according to the findings carried out by OnePoll.com.

Nicola Adams at the MobLand Global Premiere.
Brit Olympic boxing champ, Nicola Adams, was placed at number 20 in the list
Emma Watson at the Prada Spring/Summer 2024 fashion show.
Brit actress Emma Watson was placed at number 14 in the list
Michelle Obama in a red gown waving at the Commander-in-Chief's Ball.
Former US First Lady Michelle Obama topped the list of most empowering women of the past 25 years
Malala Yousafzai in a pink outfit.
Malala Yousafzai: Activist, Nobel Prize Laureate, was honoured at number 9

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