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Iconic car brand’s boss sparks fears over future of huge UK factory as he slams huge ‘costs of everything’

Published on April 23, 2025 at 01:47 PM

A TOP boss of an iconic car brand has slammed Britain as “not a competitive place” to build motors.

Alan Johnson blasted soaring costs and highlighted that his firm's plant forks out more for electricity than any of their other ones.

Aerial view of a large factory complex with surrounding parking lots and wind turbines.
A top boss has slammed Britain as ‘not a competitive place' to build motors
Robotic arms welding a car body on an assembly line.
The Sunderland plant faces high electricity costs
Car bodies on an automated assembly line.
Soaring prices have led caused the top boss to slam UK car production

The official told MPs that the ‘s high UK costs trump those in factories as far as , the Middle East and .

Speaking to the and Trade Committee, thesenior vice president for manufacturing at warned that the UK car industry was on the back foot.

He said: “It is costs, it is the cost of everything involved in the cost of labour, training.

“It is the supplier base or lack of. All sorts of different issues.”

The top boss added: “Ultimately, the UK is not a competitive place to be building today.”

It comes after an ex-boss of the iconic car brand said it would be “mad” to close down its huge UK factory.

The Sunderland – one of Britain’s biggest car factories – employs around 6,000 workers.

But back in February, the plant scrapped a late shift on one of its production lines.

Around 400 staff were affected, but no were axed — with workers shifted to other lines in a bid to “maximise efficiency”.

The Japanese manufacturer revealed last year it would cut 9,000 jobs globally, after profits plummeted by a whopping £1.59billion in just six months.

Despite the grim outlook, Johnson praised moves to boost sales in the UK.

He also welcomed Labour’s move to ease up on strict Zero Emission Vehicle targets, which carmakers had warned could throttle production.

The Nissan boss also reassured MPs that ’s tariffs only had a “small” impact on the plant.

He did however say that the company as a whole had been “impacted significantly” due to The Don's new rules.

Exports from the UK to the US now face a 10% tariff, with a hefty special rate of 25% slapped on cars, steel and aluminium.

Nissan dealership sign in Sunderland.
Nissan's Sunderland plant faces higher costs and soaring prices
Electric vehicle production line at Nissan factory.
The Sunderland plant is one of the UK's biggest car manufacturers

However, ‘s North East could avoid the worst consequences of the tariffs.

A North East Combined Authority meeting last week heard that just 6 per cent of the region’s car exports go to the States.

This compares to a third of them going worldwide – meaning the Sunderland plant is “less exposed” than other regions in the UK.

It comes after brewing fears over the future of the Sunderland plant after discussions over a with collapsed.

Plans were in the works for the two car giants to use each other's plants to build vehicles and create manufacturing capabilities that would rival .

Close-up of a Nissan Murano emblem on a vehicle's grill.
It comes after recent fears for the car giant's future in the UK
Silver Nissan Altima driving on a city street.
The brand as a whole has taken a hit since Donald Trump's imposed tariffs

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