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    11 Magic Keys to Unlock the ROI Riches of SEO

    To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of […] More

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    Why It Matters to Google that You E.A.T.

    Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the EAT algorithm update of August 2018. The update reflected Google’s continuing […] More

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    A Guide to Google’s Featured Snippets and How to Land Them

    Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page. Effective search engine optimization can be vital for your page’s growth, especially if you […] More

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    Do Businesses Still Need To Worry About Yahoo and Bing?

    Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to increase ranking. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be concerned about one’s rankings with these search engines. There are […] More

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    Mobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit

    Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to find a local coffee house. Google is a part of most people’s everyday lives and […] More

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    5 Criteria of B2B Content for Better SEO Results

    In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is good enough to satisfy experts in your niche, it […] More

  • A Guide to Late-Game Holiday Remarketing

    This holiday season, online shoppers are expected to spend almost $120 billion. Even though Black Friday has come and gone, the holiday season remains a massive opportunity for online retailers. After all, up to 40% of holiday shopping takes place in the last 10 days before Christmas, so there’s still plenty of money to be […] More

  • 4 Ways to Improve Your Google Ads Campaigns Today

    4 Ways to Improve Your Google Ads Campaigns Today

    Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment.  To make matters worse, if […] More

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    Quality Content Matters More Than Ever Before

    As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has […] More