Google Search Update | August 10th Glitch

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Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in traffic we dive into a checklist for our clients. This looks like an “algorithm watch mode” where we wait for an announcement from the search-powers-that-be to shed light on our data. August 10th the SEO community saw a lot of shifts and even enough interest to get a SEroundtable article regarding the shift as well as many on Twitter commenting about their shifts:

We also saw some shifts in our client’s traffic and were watching the situation with anticipation but Google’s Gary Illyes explained what was happening and that the shifts we were seeing were just a glitch. Here is the thread where he explains:

With so many updates and shifts it can sometimes be daunting to digest them all and what it can mean for your clients or business. Ever since 2019, with Google announcing their Core Algorithm Updates, they has been more and more transparent with what is happening behind the scenes. We will update this article as more information comes to light.

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