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Fashion fans run to Lidl as supermarket releases its answer to Labubu handbag charms

Published on May 28, 2025 at 06:25 PM

CELEBS and influencers alike have all been getting in on the mega bag charms.

Fashion fans have been queuing round the block to get their hands on viral Labubu charms.

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The supermarket has got in on the trend
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The charms are all Lidl themed

The half-baby-half-monster dollsare causing a worldwide stir, having been used ashandbagaccessories by the likes ofRihanna,Dua Lipa, and evenKim Kardashian.

Now Lidl is getting in on the act with its own accessories to rival the plush toys, created by Hong-Kong artist Kasing Lung, who created the characters in 2015.

With the likes of Miu Miu, Louis Vuitton and Gucci all releasing their own, bag charms are a trend that just keeps hotting up.

According to research by Lidl, they’ve seen a huge 400 per cent rise in searches since 2024.

Its new bespoke bag charm collection includes six joyful trinkets that celebrate the supermarket’s most iconic items, which shoppers can get their hands on for free.

Kicking off the charm selection is the award-winning and best-sellingall butter croissant.

Fresh from theLidlin-store bakery and onto the handbags of queens across the nation.

For those keen to add a splash of colour, the juicytrio of Oakland tomatoesbrings the fresh produce aisle to the catwalk.

Taking the Middle Aisle to the middle of Vogue, shoppers can secure a replica of the lovableLidlBear, the supermarket’s Christmas icon.

And, for thoseLidl-lovers looking to dress for acharm offensive, the ultimate cult-favouriteLeopard Print Kettlehas also been reimagined in holographic charm form.

Tying together the eclectic collection, the charm also features a stylishleather tasselin the supermarkets signature blue, red and yellow, alongside a squishyLidllogo.

The cheeky range comes following the success ofLidl’s internet-breaking Croissant Handbag, which saw the statement piece sell-out in just two minutes.

Fashionistas andLidllovers alike simply need to head to the website to be in with a chance of getting their hands on one of the limited-edition bag charms.

And people are already going wild for them since spotting them on social media.

One said: “A trolley token with your LOGO on would have been a great addition to this! But I still want one anyway!”;

“Would definitely buy this”;, insisted someone else.

Meanwhile, a third cried: “We need one of these.”;

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One of the adorable charms
Tan leather bag shaped like a paper sack with a smaller bag inside, next to a croissant in a paper bag.
Shoppers went mad for the viral crossiant handbag

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