SHOPPERS are going wild and are racing to get to their nearest Asda store, eager to get their hands on a viral sequin dress.
Not only is it “gorgeous,” but it’s sure to be perfect for parties too.
If you want to look fabulous without breaking the bank this December, you’ve come to the right placeCredit: instagram/georgeatasda
Shoppers are going wild for a sparkly dress that’s been slashed and it’s great for a variety of different body shapesCredit: George
So if you’ve recently received a and aren’t sure what you’re going to , fear not, you’ve come to the right place.
But you’ll need to move quickly if you want to pick up this , as it’s currently reduced and is sure to fly off the shelves very soon.
Posting on , George at gave fashion fans a close-up look at some of their new , leaving many “obsessed.”
In addition to a red co-ord that’s a real statement look, there’s also a dress that are loving.
Alongside the short clip, the much-loved chain penned: “POV: It’s officially THAT time of year.”
As well as this, the then added: “Christmas party season is almost here…”
Shoppers were particularly impressed with the Sequin Scoop Back Belted Mini Dress – a black long-sleeve dress boasting a stunning velvet fabric.
The scoop back neckline is sure to impress, while the sequin embellishment is spot on for the .
The dress is bound to flatter with the matching velvet belt and while the supermarket buy was once priced at £30, it has now been to just £24 thanks to an epic 20% off deal.
It’s available to buy online and in stores now and it’s brilliant for a variety of different as sizes range from an 8 to a 24.
But you’ll have to get your shoes on fast if you want to pick this dress up when you do your next , as are going wild for it on social media.
The official clip, which was posted on the @ georgeatasda account, has clearly left many open-mouthed, as it has quickly racked up 424,000 views.
Bling is back
Instagram user
eagerly raced to the comments to share their thoughts on the partywear pieces, with many describing the as “stunning” and “gorgeous.”
One person said: “Absolutely stunning.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Another added: “Was just in store and I am OBSESSED.”
A third commented: “Gorgeous!!”
Meanwhile, someone else chimed in and gushed: “Love this range.”
Not only this, but one woman beamed: “Bling is back.”
The velvet sparkle dress features a scoop back necklineCredit: George
It was once priced at £30 but has now been slashed to just £24 thanks to an epic 20% off Black Friday dealCredit: George
Eze Chidiebere Paul
I'm dedicated to creating high-quality content that informs, inspires, and delights. If you have any questions or suggestions, don't hesitate to get in touch. Happy reading!
